How do you think about mapping 3D goals onto impact goals? What I’m thinking about is how I sometimes struggle, as a content marketer, to remember that “good” essay writing (for example) =/= “good” content writing. I personally tilt toward pretty editorial content in my work but I know people who get really stuck reading literature in their off time and working on a novel but then trying to write LinkedIn thought leadership professionally that would make them blush (but is “good” for that purpose).
Hi, Nick! Separate 'professional' writing that exists only for the purpose of impact (like content marketing) from the personal work that will benefit from 3d goals. You might be able to find a 3d goal to pursue while you're doing the blush-inducing brand-building, something you can sneak in like, "Even though I have to do this, I can also try and improve some element of my process--is there any way I can make this process more efficient?" But if your content job is like supervising a machine, or following a formula you can’t change, I would say focus on maintaining a clear standard for the content, and set 3d goals for your personal, non-work writing. A content standard that’s related to the impact you need to make will help you separate your identity from that work, and maintain necessary distance between writing for work and working on writing—if you focus on your 3d goals in your own writing, it might help you sustain those creative projects when your work writing starts to burn you out. Does it help to think of it as just two different things? One is a job where you use language as a tool. The other is a craft where you work with language to do a variety of jobs. I hope I’ve gotten your question right and this helps!
How do you think about mapping 3D goals onto impact goals? What I’m thinking about is how I sometimes struggle, as a content marketer, to remember that “good” essay writing (for example) =/= “good” content writing. I personally tilt toward pretty editorial content in my work but I know people who get really stuck reading literature in their off time and working on a novel but then trying to write LinkedIn thought leadership professionally that would make them blush (but is “good” for that purpose).
Hi, Nick! Separate 'professional' writing that exists only for the purpose of impact (like content marketing) from the personal work that will benefit from 3d goals. You might be able to find a 3d goal to pursue while you're doing the blush-inducing brand-building, something you can sneak in like, "Even though I have to do this, I can also try and improve some element of my process--is there any way I can make this process more efficient?" But if your content job is like supervising a machine, or following a formula you can’t change, I would say focus on maintaining a clear standard for the content, and set 3d goals for your personal, non-work writing. A content standard that’s related to the impact you need to make will help you separate your identity from that work, and maintain necessary distance between writing for work and working on writing—if you focus on your 3d goals in your own writing, it might help you sustain those creative projects when your work writing starts to burn you out. Does it help to think of it as just two different things? One is a job where you use language as a tool. The other is a craft where you work with language to do a variety of jobs. I hope I’ve gotten your question right and this helps!