Hi, writer! What are your writing goals? This is one of the very first things I ask my writers, and the answers I hear are one or a combination of three things: impact goals, like “I want to use writing to improve the credibility of my company” and “I want to be a thought leader.” Impact goals include metrics like, “I want to net 1,000 new followers through my LinkedIn posts by Q2,” because that is the impact you want your writing to have.
How do you think about mapping 3D goals onto impact goals? What I’m thinking about is how I sometimes struggle, as a content marketer, to remember that “good” essay writing (for example) =/= “good” content writing. I personally tilt toward pretty editorial content in my work but I know people who get really stuck reading literature in their off time and working on a novel but then trying to write LinkedIn thought leadership professionally that would make them blush (but is “good” for that purpose).
How do you think about mapping 3D goals onto impact goals? What I’m thinking about is how I sometimes struggle, as a content marketer, to remember that “good” essay writing (for example) =/= “good” content writing. I personally tilt toward pretty editorial content in my work but I know people who get really stuck reading literature in their off time and working on a novel but then trying to write LinkedIn thought leadership professionally that would make them blush (but is “good” for that purpose).